Sony Ericsson at the Symbian Smartphone Show: Sharing ideas, inspiring UIQ 3 development

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September 27, 2006 Sony Ericsson at the Symbian Smartphone Show: Sharing ideas, inspiring UIQ 3 development	[Back]

The UIQ 3 platform was unveiled to the public at last year's Symbian Smartphone Show and now powers three Sony Ericsson phones positioned in different market sectors: the P990 smartphone, M600 messaging device and W950 Walkman phone. During this year's event, we will give Developer World members a unique opportunity to learn more by to talking to Sony Ericsson's senior management about the future of smartphones at our developer pub night on October 16, 2006.

As well as the chance to exchange ideas with the Sony Ericsson Developer World team at our section in UIQ Technology's booth, there are also three chances for delegates to hear from key Sony Ericsson experts at the show, including our Corporate Vice President and Chief Technology Officer, Mats Lindoff during his keynote speech.

Developer pub night:
First come, first served: only 100 members can attend

The night before the Symbian Smartphone Show, Sony Ericsson Developer World is hosting a pub evening exclusively for developers and partners. Take this chance to enjoy a beer or two with other prominent developers, the Sony Ericsson Developer World team and representatives from UIQ Technology in addition to participating in our panel discussion featuring Sony Ericsson's:

Jan Wareby, Corporate Executive Vice President, Head of Sales and Marketing
Mats Lindoff, Corporate Vice President and Chief Technology Officer
Niklas Almquist, Head of Symbian Software Development

The panelists are some of the most influential people behind Sony Ericsson's leading position in the smartphone environment and will share their thoughts about the future of UIQ 3, Symbian OS and what to expect from a long term perspective. Moderated by Richard Bloor from SymbianOne.com, this is a relaxed discussion where questions from the floor are encouraged - so time to get your thinking caps on!

Jan Wareby, Corporate Executive Vice President, Head of Sales and Marketing at Sony Ericsson.

When: October 16, 2006 from 18:00-22:00
Where: London, UK
How: Submit this registration form. Due to limited space, only the first 100 members of Sony Ericsson Developer World to submit the completed registration form will be able to attend. Good luck! Register here>>

Sony Ericsson at the Symbian Smartphone Show

The Symbian Smartphone Show runs from October 17-18, 2006, so don't miss these times to learn more about Sony Ericsson's UIQ 3-based phones:

Keynote session

Mats Lindoff, Corporate Vice President and Chief Technology Officer, Sony Ericsson
Topic: Conquering the Twilight Zone: How to shrink a laptop into a phone
October 17, at 11:00-11:30
Mats Lindoff will be delving into the complexities of creating a smartphone: the balance between high-end features and technology bottlenecks. He will share his vision on how the smartphone of the future will evolve and how an open OS, such as Symbian, can create new market opportunities.

Mats Lindoff.

Developer zone: the developer theater

Mark Donohue, Senior Software Engineer, Sony Ericsson
Topic: UIQ-based smartphones from Sony Ericsson
October 17, at 16:30-17:00
Mark Donohue will be taking an in-depth look at the P990, M600 and W950 UIQ 3-based phones, explaining how to take advantage of specific features, addressing common UIQ-based capabilities and outlining where to get resources such as SDKs and tools.

Enterprise seminar

Henrik Voigt, Head of Enterprise Solutions, Sony Ericsson
Topic: Messaging to the masses!
October 18, 13:00-13:00
Henrik Voigt will be discussing how the enterprise market is driven by both end-users and company demands, how the Sony Ericsson P990 and M600 phones address both these target groups and how e-mail and messaging is a key feature in this approach.

In addition to providing live development support at the UIQ Technology booth during the show, here are the times when you can hear from UIQ Technology's experts:

Developer zone: the developer theater

Matthias Reik, Senior System Architect, UIQ Technology
Developing for the UIQ 3 Platform
October 17, at 16:00-16:30
Matthias Reik will be outlining the UIQ 3 architecture and framework, best practice methods, hints and tips to get the best out of the platform and the UIQ Developer Program.

Developer zone: the developer theater

Fredrik Sjolin, Interaction Designer, UIQ Technology
Excellence in UI Design
October 18, at 15:00-15:30
During this session, Fredrik Sjolin will be explaining UIQ Technology Usability Metrics (UTUM) and sharing some innovative perspectives on software development practices.

More information:

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