M-BUZZ is a partnership between Sony Ericsson and Sony ATV, Sony's music publishing company, and it is all about offering new and unique music content in an edgy and frequently refreshed format. End-users will be able to find music and information about these new and emerging artists, and play an active role in creating tomorrow's big names. From October 2, 2006, M-BUZZ can be accessed by the end-user through PlayNow on the Sony Ericsson W850 and W950 Walkman phones, and through the M-BUZZ website. Check out the M-BUZZ website here>> 

PlayNow full-track downloads
Upgrading the PlayNow service allows end-users to buy the latest music tracks directly from the phone through full-track OTA downloads. In addition to the new M-BUZZ material, PlayNow now includes tracks from Sony BMG's catalog through Sony Ericsson's collaboration with Sony BMG. PlayNow was introduced in February 2004 on the T630 phone as the easiest way to purchase polyphonic ringtones and since then the download service has been upgraded to include mastertones, real tones, games and now full music tracks in 20 markets.

PopKomm is an international music industry event attracting 15,000 trade professionals and this year is held in Berlin, Germany from September 20-22, 2006. Following the M-BUZZ announcement, Sony Ericsson is also participating in the Mobile Video and TV panel session discussing future trends in music content.

David Thompson, Sony Ericsson's Music, Film and Television Acquisition Manager, joined the discussion which raised the following questions: