Smartphone Show wrap up with pub night webcast

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November 10, 2006 Smartphone Show wrap up with pub night webcast	[Back]

Now the Symbian Smartphone Show is over for another year, here's a summary of Sony Ericsson's major activities at the show and if you were unable to attend our pub night, a chance to watch the webcast of our senior managers discussing the UIQ 3 platform.

Sony Ericsson is redefining the smartphone in the age of multi-tasking with UIQ 3, taking it beyond the business market, expanding into new market segments such as entertainment and multimedia. The W950 is the first UIQ 3-based Walkman phone and it also supports multimedia, web browsing, push e-mail, video streaming and 3D gaming using OpenGL ES. The Symbian Smartphone Show demonstrated Sony Ericsson's commitment to the UIQ platform, with keynote and other presentations, a developer pub night with a panel discussion, and Tech Support Live! in the UIQ Technology booth, all focusing on the powerful ecosystem that UIQ 3 offers developers.

Developer pub night: panel discussion webcast

On October 16, 2006, the night before the Symbian Smartphone Show, Sony Ericsson Developer World hosted a pub evening exclusively for developers and partners. In addition to enjoying a few beers with the Developer World and UIQ Technology teams, developers joined the evening's panel discussion moderated by Richard Bloor from SymbianOne.com and featuring Sony Ericsson senior management.

And now you can see and hear what the panelists had to say about the UIQ 3 platform, how the appeal of Sony Ericsson's UIQ 3-based phones is being broadened and which application areas to develop for in the future.

Watch webcast here>>

Richard Bloor has published his impressions as a moderator of this pub night panel. He summarizes the main discussion topics including the technical challenges around the P990, Sony Ericsson's continued commitment to UIQ and the important, innovative role that third-party developers play in the expansion of the UIQ platform. Read more here>>

The panelists (see right) were some of the most influential people behind Sony Ericsson's leading position in the smartphone environment.

Pub night panel discussion: (from left to right) Richard Bloor from SymbianOne.com, Mats Lindoff Corporate Vice President and Chief Technology Officer at Sony Ericsson, Jan Wareby Corporate Executive Vice President, Head of Sales and Marketing at Sony Ericsson and Niklas Almquist, Sony Ericsson's Head of Symbian Software Development.

Sony Ericsson at the Symbian Smartphone Show

Sony Ericsson exhibited in UIQ Technology's booth where Developer World ran Tech Support Live! sessions to solve UIQ 3 programming dilemmas on-the-spot and the team were on hand to talk about the P990, M600 and W950 UIQ 3-based phones.

Lars Lindstrom, Senior Product Manager, demonstrated LocationFree TV on the P990 (see announcement below).

We also had presentation sessions during the show, including a keynote by Mats Lindoff, Corporate Vice President and Chief Technology Officer, and we issued three press releases.

Here's a summary of Mats Lindoff's keynote presentation followed by Mark Donohoe's in-depth look at the P990, M600 and W950 and Henrik Voigt's overview of how the enterprise market is driven by both end-users and company demands (both presentations available for download).

Developers deep in discussion during a Tech Support Live! session.

Keynote presentation by Mats Lindoff, CTO, Sony Ericsson
Conquering the Twilight Zone: How to shrink a laptop into a phone
Mats Lindoff discussed how we are closing the gap between phones, PCs and home entertainment experiences in the context of performance, capacity, networks and phone size. Battery life is a key issue and he explained how Sony Ericsson is maximizing phone productivity by using software solutions that run using less power, one of the reasons for using Symbian OS due to its efficient power management.

He also outlined the reasons for choosing UIQ as our next generation OS:

The experience: touch screen, keyboard, one and two handed mobile phones
Flexible platform and multitasking capabilities
Power efficiency
Multiple network capabilities
Multiple user scenarios, from business to entertainment
Customizable phones for operators

Smarter phones come to life with smarter applications and Mats Lindoff explained how applications can make your mobile life productive, quoting push e-mail, navigation and music player examples. He concluded that one year ago smartphones made up only 9% of the mobile phone market but by 2009, predictions show that proportion will have increased to 27%: allowing the audience to draw their own conclusions about the exciting opportunities this offers developers and the market share Sony Ericsson may have by then.

Mats Lindoff presenting his keynote session.

Mark Donohoe, Senior Software Engineer, Sony Ericsson
Topic: UIQ-based smartphones from Sony Ericsson

Mark Donohoe took an in-depth look at the P990, M600 and W950 UIQ 3-based phones, explaining how to take advantage of specific Sony Ericsson features, addressing common UIQ-based capabilities and outlining where to get resources such as SDKs and tools.
Download presentation here>>

Henrik Voigt, Head of Enterprise Solutions, Sony Ericsson
Topic: Messaging to the masses!

Henrik Voigt discussed how the enterprise market is driven by both end-users and company demands, how the Sony Ericsson P990 and M600 phones address both these target groups and how e-mail and messaging is a key feature in this approach.
Download presentation here>>

Sony Ericsson also made three key announcements:

Sony Ericsson Developer World reports on UIQ 3 application market uptake
Outlining the status and uptake of the applications development market for UIQ 3, Sony Ericsson Developer World shared sales trends from the Sony Ericsson Application Shop and presented the 30 UIQ 3 apps available as Try & Buy versions on the P990, M600 and W950 UIQ 3-based phones. More>>

Sony Ericsson ushers new era of mobile gaming with support for hardware accelerated 3D graphics through OpenGL ES
The OpenGL ES API 1.1 is supported by Sony Ericsson's UIQ 3-based phones, the M600, P990 and W950. Developer World provides an SDK with tutorials, supports a discussion forum and outlines specific 3D development benefits and features. More>>

Sony Ericsson's P990 goes LocationFree
LocationFree is enabling owners of the Sony Ericsson P990 smartphone to enjoy their favorite local TV shows on their phones wherever they are in the world. LocationFree from Sony uses the Internet to redirect content from home TVs to target devices such as the P990, so users can keep up with their "must see" programs.

At its heart is the LocationFree Base Station available from Sony, coupled with LocationFree Player software supplied on the P990 Memory Stick or by download. Users are now able to watch live TV, playback recorded programs and even set up future recordings, all on their P990. You can choose the best way for your P990 to connect to the Base Station depending on where you are, over the Internet, through a wireless connection if you're in a WiFi hotspot or through your 3G network. More>>

Sony Ericsson Developer World at UIQ Technology's booth.

Developers interested in taking advantage of the P990's WiFi feature can download the WLAN API here>>

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