On the August 30, 2006 at the Next Generation Mobile Games Forum in London, UK, Mikael Nerde, Head of Content Planning and Developer Program for Sony Ericsson will be discussing the future shape of the mobile gaming market by taking an active role in the following panel session:

16.40  Panel: Other games issues and trends

• The maturity of the market: quality not quantity
• "Fit for purpose" games: simple and addictive gameplay
• Appealing to the mass-market: are mobile games based on console game brands on the decline?
• Will we see the rise of specific or niche games for specific countries, demographics, or interest groups?
• Including video content in games
• What is regarded as next generation in Japan?

He will be joined by other industry luminaries, who will all give their opinion on what will shape the mobile games market will take going forward and what developers should be looking out for now.

• Matt Spall, CEO, Morpheme
• Hiro Higashiyama, Manager, Business Development, G-mode
• Tim Harrison, Head of Games Vodafone

This event focuses on what the "next big thing" will be in mobile games now that the market has matured and provides a leading forum for investigating the latest types of games, evaluating their likely impact on the industry.

More information about this event>>

About Mikael Nerde: Head of Sony Ericsson Content Planning and Developer Program Mikael has been with Sony Ericsson since its inception in October 2001 and was part building up the Sony Ericsson Developer Program. He is one of the driving forces behind creating and designing the application & content strategy for Sony Ericsson. Mikael believes the best method to achieve this is to establish a partner framework with long-term strategic partnerships offering the serious developer technical services and support.