The Sony Ericsson Z530 is a clamshell phone with a 65k color, 128x160 pixel, Ultra Bright Color (UBC) main display and a 101x80 pixel, monochrome sub-display. The all-round Z530 can do many things for the end-user besides being a great phone and messaging device. It has a VGA camera with 4x digital zoom for taking snap-shots and storing them on the phone or sharing them in various ways: MMS, e-mail, Bluetooth or infrared.

The phone has 28MB internal memory and the external memory can be expanded up to 1GB with a Memory Stick Micro, unique for a phone in this market segment. Connectivity features such as Bluetooth, USB 2.0 support, push e-mail and full HTML browser with an RSS reader help make the Z530 the ideal business companion at an affordable price. The Z530's entertainment geatures include a media player and Mobile Java 3D gaming.

The Z530 will be available during Q2 2006 in the following versions:

• Z530i for Europe, Asia Pacific, Middle East and Africa
• Z530c for mainland China

More information:

• Z530 on Developer World>>
• Z530 on Consumer site>>

The K510 is the smallest Sony Ericsson 1.3 Megapixel camera phone yet, including Bluetooth, push e-mail support, and fun imaging effects. New PC synchronization software enables end-users to manage Outlook applications including calendar, contacts, notes and tasks.

It's an affordable business phone with good imaging capabilities, including 4x digital zoom as well as video recording and playback. The pre-loaded Face Warp application lets the user modify a photo of a face and give a humorous touch. The phone kit CD also contains the Adobe Photoshop Album 2.0 Starter Edition for managing photos.
 
The K510 has a 262k color, 128x160 pixel TFT display and 28MB internal memory. 

The K510 will be available during Q2 2006 in the following versions:

• K510i for Europe, Asia Pacific, Middle East and Africa
• K510a for the Americas
• K510c for mainland China

More information:

• K510 on Developer World>>
• K510 on Consumer site>>

With 15 MB internal memory the K310 puts pictures in the pockets of "Practical Phoners". It's an entry phone with VGA camera offering a "pocket picture album" to people that are about to buy their first camera phone. The K310 has practical tools for viewing, storing and sharing images. The K310 also comes with the Face Warp application.

Business applications include push e-mail support, Internet browsing with WAP 2.0 XHTML through the NetFront browser and a PC synchronization software enabling end-users to manage Outlook applications.

Entertainment is supported with MP3 ringtones, a media player and Mobile Java 3D gaming.
 
The K310 has a 128x160 pixel, 65K display using the new Ultra Bright Color (UBC) screen technology, a feature that makes this type of screen much better than many other 65K color screens.

The K310 will be available during Q2 2006 in the following versions:

• K310i for Europe, Asia Pacific, Middle East and Africa
• K310a for the Americas
• K310c for mainland China

More information:

• K310 on Developer World>>
• K310 on Consumer site>>