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june 4, 2009

Applications offered through PlayNow arena with submission opening for developers

On June 3, 2009 at 2009 JavaOne Conference in San Francisco, USA, Sony Ericsson announced the imminent addition of applications to the PlayNow™ arena online content store, offering Sony Ericsson end-users a fully integrated mobile content marketplace, and developers will be able to submit high-quality Java™ ME and Symbian OS applications to this established market channel starting July 1, 2009.

Applications will be offered in the 13 countries that currently support PlayNow arena www.playnow-arena.com. The service platform, which is compatible with 38 Sony Ericsson phone models, will roll out to further markets and models during 2009.

Application submission, new website opens July 1, 2009
Sony Ericsson will start accepting application submissions as of July 1, 2009, allowing developers to submit high-quality mobile applications to PlayNow arena as well as to the other established online application service, Fun & Downloads. There will be no fees for either service.

The submission process requires little effort and offers a quick time-to-market. Initially, it will be open for Java ME and Symbian OS applications and later this year will expand to cover additional platforms.

The new Sony Ericsson application submission website will open on July 1, 2009, so please check back for more details.

PlayNow arena applications addressable market
Featuring the hottest music, ring tones, games, themes, wall papers, movies and now applications, the PlayNow arena builds on Sony Ericsson's long experience of selling mobile applications and content through Fun & Downloads, the Sony Ericsson online content service established in 2003 and available in 69 countries.

"Sony Ericsson is delighted to introduce applications as the latest evolution of PlayNow arena, offering an established market place to our developer and partner community," said Bjorn Ahlberg, Head of Content & Services at Sony Ericsson. "By bringing high-quality applications into PlayNow arena, consumers are only one click away from the world-wide creativity of innovative application developers."

Over the years, end-users have embraced the freedom to play, discover and download the latest content resulting in over 150 Million downloads last year (2008).

Fun & Downloads will continue to offer premium and free content to Sony Ericsson end-users while PlayNow arena is being rolled out to additional markets. Both content services offer well-established billing solutions including SMS transactions, credit card usage and operator billing.

The Sony Ericsson PlayNow arena application catalog will primarily focus on high quality applications, providing the best possible user experience on Sony Ericsson mobile phones. To ensure a wide application offering, Sony Ericsson will collaborate with GetJar and provide a one-click access from PlayNow arena to their extensive market channel.

More information:

• Visit PlayNow arena>>
• "PlayNow arena with movies brings feature films to mobile phones" may 2009 news article>>
• Read overview of Sony Ericsson's family of PlayNow branded content market channels>>
• Visit GetJar's website>>