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february 16, 2009

Sony Ericsson launches Entertainment Unlimited – fusion of communication and entertainment

At Mobile World Congress in Barcelona, Spain, on February 15, 2009 Sony Ericsson unveiled the next step in its evolution. The Entertainment Unlimited consumer proposition is the true fusion of communication and entertainment and the pinnacle of what the company has been working towards since the start of the joint venture in 2001.

Entertainment Unlimited builds on Sony Ericsson's leadership in music, imaging, gaming, content services and applications to deliver unlimited opportunities for end-users to share experiences. Also revealed, a mobile phone using the concept name Idou* gives a glimpse of one of a number of projects that will be launched this year under the umbrella of Entertainment Unlimited.

Bringing together rich content, unique applications and best-in-class entertainment experiences, the new consumer proposition is based around three key promises:

  1. Uniting best in class entertainment experiences into one offering such as the Walkman™ music experience, the Cyber-shot™ imaging experience, Java™ ME gaming and messaging integrated with services and applications.
  2. Broadening entertainment experiences by seamlessly integrating the mobile phone into other devices in the home, letting end-users share and enjoy top quality entertainment content through a variety of channels including TV, PC and Hifi systems.
  3. Fusing communication with entertainment by removing barriers and offering unlimited sharing opportunities, multiplying the value of people’s entertainment experiences through a host of innovative web applications and Sony Ericsson's unique PlayNow™ content download offering.

New W995: most complete communication entertainment package to date

Sony Ericsson unveiled the W995 Walkman phone at Mobile World Congress offering the most complete communication entertainment package to date.

The launch of this phone exemplifies the excellence that Sony Ericsson has achieved in both the music and imaging categories and enables the evolution into Entertainment Unlimited.

W995 Walkman phone.

Future glimpse of Entertainment Unlimited - Idou
Also at Mobile World Congress, the company showed a mobile phone under the concept name Idou* giving a glimpse of one of a number of projects that will be launched this year under the umbrella of Entertainment Unlimited.

Idou concept phone.

Idou encapsulates the future of mobile entertainment delivering visual communication like never before.

Capture moments, talk through pictures and share all experiences like never before with the 12.1 megapixel camera, intuitive touch features and Xenon flash. Tap directly into favourite videos and tracks with the full-touch media menu and watch movies, TV-series and video clips in true 16:9 widescreen format.

Based on what will become the Symbian Foundation operating system, thousands of applications are available online letting you install new applications and exciting content from PlayNow.

 

*"Idou" is a concept name for this phone and not the final name under which the product will be marketed to the public. Idou will be available during the second half of 2009.

More information:

 

 

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