On February 6, 2007, Sony Ericsson announced four new phones supporting Java Platform 7 (JP-7), making 12 phone series that now support this platform.

20 million Walkman mobile phones have been sold to date and the new W880 and W610 further expand this successful mobile Walkman portfolio. 4.5 million Cyber-shot camera phones have been shipped since the K790 and K800 were introduced in summer 2006 and the new K550 and K810 broaden the appeal of the mobile Cyber-shot phone family.

The W880 Walkman is a UMTS and tri-band GPRS phone and is Sony Ericsson's slimmest phone yet at just 9.4mm. The W610 Walkman is a quad-band EDGE phone and is a slim-line 14mm thin.

The K810 Cyber-shot is a dual-mode UMTS phone with a 3.2 Megapixel camera featuring a Xenon flash and 16x digital zoom and is a sleek 17mm thin. The K550 Cyber-shot is a quad-band EDGE phone with a 2.0 Megapixel camera, also benefiting from the Cyber-shot camera user interface.

 W880 Walkman phone.

W610 Walkman phone. 

New W610 and W880 Walkman phones

Both the W610 and W880 include the latest Walkman player 2.0 which simplifies music track, playlist and genre navigation with a more intuitive UI. The TrackID music recognition functionality is also featured. TrackID records a few seconds a track from the radio or microphone, sends the track to the comprehensive Gracenote music database for identification and returns the information to the phone. Both phones also include a 2 Megapixel camera, full HTML browser, removable storage with a Memory Stick Micro, RSS feed support and Mobile Java 3D gaming with both JSR 184 and Mascot Capsule v3. The major differences between the phones are network frequency support, styling and end-user lifestyle choices.

Sony Ericsson Developer World stimulates audio- and music-related application ideas and has a dedicated music web resource. So for developers, the aim is to make music-related applications as essential as themes, ringtones or games to the mobile content marketplace. Check it out here>>

New K550 and K810 Cyber-shot phones

Both the new K550 and K810 benefit from the intuitive Cyber-shot camera UI.

The K810 is a sleek, high-performance UMTS phone with a 3.2 Megapixel camera that offers autofocus, Xenon flash and 16x digital zoom. Innovative camera applications include "Photo fix" to further improve the quality of photos, BestPic that takes nine photos in quick succession allowing the best one to be chosen and high-speed Picture blogging for uploading photos to blog websites. The K810 also features new illuminated camera icons to the side of the main keypad which light up when in camera mode, allowing the end-user to quickly access camera menu options. Mobile gaming is boosted as the K810 includes A/B hardware buttons for landscape gaming capabilities.

The K550 is a compact, quad-band EDGE phone with a 2.0 Megapixel camera featuring autofocus, LED flash and 4x digital zoom. In conjunction with the easy-to-use horizontal Cyber-shot camera menu, photo sharing is easy through Picture blogging, Bluetooth technology and PictBridge for printing via USB to a compatible printer.

   K810.

  K550.