Visit our booth and get on the fast track from mind to market

We will be offering free Tech Support Live! to all developers visiting the show, addressing any programming challenges you may be facing. Come by the Sony Ericsson booth (# 124/125 near the entrance of the exhibition hall) and meet representatives from Sony Ericsson Developer World, the Enterprise Business Partner Program and product managers of our smartphones.

In Sony Ericsson's booth, you'll be able to see the evolution of smartphones, test the latest smartphone applications and understand some of the routes to market. The Sony Ericsson Application Shop may be your path to business success.

To help developers and business partners alike to understand the full potential of our sophisticated smartphones, we have made a selection of applications for our own Device Playground, giving you the opportunity to examine both the phone and the applications that can run on it. Perhaps this will give you ideas for what you should be creating for tomorrow.

We are also inviting potential new partners to an Application Clinic at the booth to meet with Sony Ericsson Developer World Partner Managers and the Tech Support team to discuss what it takes to get new applications running on our smartphones. These meetings will be an invaluable shortcut to take new applications to market.

Sony Ericsson speakers

There will be three seminar theatres on the Smartphone Show exhibition floor, and Sony Ericsson will be presenting the below seminar tracks.

Keynote session

Speaker: Rikko Sakaguchi - Senior Vice President, Head of Product and Application Planning at Sony Ericsson
Topic: Energizing Communications
October 11th at 10:40-11:00 am

Rikko Sakaguchi will be delivering a keynote speech about energizing communications through applications, solutions, content and business style, giving you an interesting insight into applications and how they effect our working lives.

Rikko Sakaguchi is responsible for the creation and development of Sony Ericsson's entire mobile handset and application portfolio.

Prior to Sony Ericsson, Mr. Sakaguchi spent four years in Sony Corporation's Global Corporate Development and Strategy department where he played an instrumental role in the creation of the Sony Ericsson joint venture.

Mr. Sakaguchi has over twelve years of experience in line management positions at Sony. He served as head of sales and marketing for Sony Spain, based in Barcelona from 1994 to 1998. Prior to this, Mr. Sakaguchi held similar positions for Sony in Latin America, Japan and other locations around the world.

Ulf is globally responsible for content development and third party applications for Sony Ericsson GSM/UMTS phones. He has more than 10 years of experience working with both fixed and mobile systems at Ericsson. For the past five years he has been working on the consumer side with the mobile phone business, and has been responsible for building the Developer Program within Sony Ericsson. The Content Development department is responsible for filling the Sony Ericsson Fun & Downloads site and Application Shop with useful applications and entertaining games for Sony Ericsson's Java and Symbian OS based phones, and building Content Alliances with recognized brand names in the music and entertainment industry for mobile use.
Privately Ulf is an enthusiastic cross-country skier and enjoys spending time at his summer house in the Western part of Sweden.

Vu Nguyen is the Vice President and Head of Enterprise Business for Sony Ericsson.  He is responsible for the sales and marketing activities towards the enterprise market globally through channel partnerships with operators and system integrators.

Prior to his current position, Vu was Vice President, Global & Corporate Accounts at Sony Ericsson, responsible for global sales and business development with the top 6 strategic global operators worldwide (Vodafone, Orange, T-Mobile, TIM, Telefonica and Hutchison Whampoa). Previous to joining Sony Ericsson, Vu held a number of executive positions with Ericsson Inc. such as Vice President and General Manager for the Rogers business in Canada, and Director of American Standards Business Unit in US.