Sony Ericsson shares end-user trends at UIQ Developer Fast Track events

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April 20, 2007 Sony Ericsson shares end-user trends at UIQ Developer Fast Track events	[Back]

UIQ Technology is organizing two unique events for US developers on May 10-11 and 14-15, 2007. Sony Ericsson is joining UIQ and Symbian OS experts as a speaker at the UIQ Developer Fast Track events to share end-user trends, enabling developers to better understand and take advantage of the market segments associated with Sony Ericsson's P990, M600 and W950 UIQ 3-based phones. Other speaker companies at the event include Motorola, Orange, Handango, M:Metrics, Penrillian, Quickoffice and DataViz.

UIQ Developer Fast Track in the USA
The UIQ Developer Fast Track events provide mobile application developers with both technical and commercial information. Developers can learn about the compelling business cases to be made targeting UIQ 3 and get a deeper technical knowledge about concepts behind the UIQ architecture. The UIQ Developer Fast Track is held in two US locations:

May 10-11, 2007 in Boston, Massachusetts
May 14-15, 2007 in San Francisco, California

Both events feature two tracks: technical and commercial. This allows delegates to understand the business case and to get a rounded view of the UIQ software platform. Registration information, including the agenda for both events, can be found here>>

UIQ is key to Sony Ericsson's Open Platform strategy.

Sony Ericsson's business and productivity apps expert
Jens Greve, Acquisition Manager Utility Applications at Sony Ericsson, is participating in the commercial track on May 10 and May 14 at 14.15 with a session titled "Taking advantage of new user trends and segments" where he will discuss the following topics:

What's after the smartphone?
So you want to get preloaded?
Getting started and getting distributed

Jens Greve has been with Sony Ericsson since the start of the joint venture in 2001. He has global responsibility for managing the content acquisition from high profile third-party application developers for Sony Ericsson's GSM/UMTS phones.

Jens' particular focus is to spark the development of high value business and productivity applications for Sony Ericsson's Java ME and UIQ-based phones. His expertise in these areas makes him a leading driver of the industry's smartphone market.

Jens has also worked as Partner Manager with top game development partners and has been responsible for all technical support services provided to developers through Sony Ericsson Developer World. His influence can be seen in the widely-used developer support resources available through the site including email support, discussion forums, tips and code samples, SDKs, and the phone loan program for Premier development partners.

Jens Greve, Acquisition Manager Utility Applications at Sony Ericsson.

Facilitating business and productivity apps on UIQ 3 phones

To inspire the creation of business and productivity UIQ 3 apps, Sony Ericsson Developer World has gathered all UIQ 3-related development resources in one convenient location: www.sonyericsson.com/developer/productivemobility

Here you'll find the latest UIQ 3-related docs, tools, tutorials, phones specifications, code samples and news articles. Porting from UIQ 2.1 and Series 60 is explained with a special interest paper and a sub-section in the Developer World Wiki. Technical support is available through the Developer World discussion forums, Knowledge Base FAQ database and Wiki community, and dedicated e-mail support is available for purchase. Links to Symbian Signing and Developer Certificates (DevCert) advice are also provided.

More information:

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