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Where can I submit my content?

submit.sonyericsson.com is a website where content such as applications and games can be uploaded for Sony Ericsson to review and, if accepted, distributed via PlayNow™ and Fun & Downloads.

How do I log in?

If you are already a member of Sony Ericsson Developer World, simply enter your username and password at submit.sonyericsson.com. Developer World membership is free of charge.
Go to Developer World registration>>

Why does the submit site ask for more information?

When you first log in to the submit site, you may be asked for more information about your organization, for example company name, contact details, representative details, VAT number. This is because distribution of your application requires a closer relationship than Developer World membership.

I am an individual developer with no legal entity / company. Can I submit content?

No. At this point only legal entities can submit content. We have to make this condition to be able to process payments and manage VAT etc.

How can I submit content?

You can submit content through submit.sonyericsson.com. Make sure that you have the following before starting the submission process:

Application binaries
Screen shots
Company & Financial information
Execute the necessary test e.g. UTC Java Verified

See a step-by-step description of the submission process>>

Is there any cost to submit content?

There is no charge to submit content to Sony Ericsson.

In which markets can Sony Ericsson distribute my content?

PlayNow™ arena is Sony Ericsson’s premium service which is currently (September 2009) available in 19 countries and rolling out to more. Fun & Downloads provides free content in 70 countries and moderately priced content via premium SMS in 34 countries.

What are the Content Policy & Guidelines?

The Content Policy & Guidelines document lists types of material that must not be present in your application. For instance, your application must not include libelous or defamatory material. You must also comply with the conditions stated in the Content Submission and Distribution Agreement.

What business models are supported?

The standard Sony Ericsson Content Submission and Distribution Agreement covers pay-once and free download. More complicated business models such as subscription are possible.

What types of billing mechanisms are supported?

At present, PlayNow™ arena supports mobile operator billing using premium SMS and Credit card billing. Fun & Downloads supports billing via premium SMS.

How is content priced in PlayNow™?

For PlayNow™ arena, you can choose from charge categories one to four, which the user can pay by either premium SMS or credit card, or higher price categories 5 to 20 which are credit card only. Premium SMS is by far the most popular method of payment. Premium SMS is, however, not available in some countries.

View the PlayNow™ arena retail price matrix for applications and games>>

In how many countries is PlayNow™ available?

19 countries are supported at as at September 2009. Please refer to www.playnow-arena.com for the complete list. (Tip: click on Change Location in the footer to see available options)

What platforms does PlayNow™ support?

We invite you to submit games and applications for Java ME, Symbian native (S60 5th Edition) and Windows Mobile® (XPERIA™ Panel or standard Windows Mobile application).

What versions of Sony Ericsson Java & Symbian Java platforms are supported for content distribution?

Sony Ericsson Java Platform 6 (JP-6) and later; Symbian Java Platform SJP 5.0.0.

What versions of Symbian platforms are supported for content distribution?

Symbian^1 SDK, which is a copy of the S60 5th Edition SDK v1.0 from Nokia.

What versions of Windows Mobile® platforms are supported for content distribution?

Windows Mobile 6.1 (for XPERIA™ X1) and Windows Mobile 6.5 (for XPERIA™ X2).

What is the revenue share?

For the premium applications the developer will get 70% of the net revenue (after deduction of taxes and service fees). Please refer to the Content Submission and Distribution Agreement for more details.

How do I know the download statistics and sales related to my applications?

When your content is in Deployment state, you can track downloads via submit.sonyericsson.com.

What are the Content Submission & Guidelines?

The Content Submission & Guidelines document describes the submission process in more detail and provides extra information to help you submit your content.

What do I need to do to increase the chances of getting approval for my application?

The application must comply with Sony Ericsson Content & Submission Guidelines and Content Policy & Guidelines.

Sony Ericsson is looking for innovative and high quality applications. Sony Ericsson wishes to avoid having many copies of similar content, for example many similar versions of the same game.

Sony Ericsson reserves the right for final approval or rejection.

What are the build & build description?

The build refers to version details and build description refers to detailed description about that build. If you are submitting more than one build for the same application, then during the review process the build description is very important to understand the difference between the builds.

How can I get my Java application signed?

The JavaVerified™ program provides a single environment for the testing and certification of Java applications for mobile handsets.
Read more about JavaVerified>>
Visit the JavaVerified website>>

Applications can also be signed with VeriSign or Thawte certificates:

Do I have to sign my application before submission?

No, at submission your application can still be unsigned. Before the application is published at PlayNow™, it has to be signed if it uses any permission. The signing could still be done through Java Verified, but now also can be done with a certificate from VeriSign or Thawte.

How should an application be tested against UTC?

Firstly, the relevant UTC test cases need to be identified for the application in question. The developer can test in-house or employ an external test house to perform the testing.

Why has Sony Ericsson decided to allow Thawte and VeriSign signed applications to be submitted to “submit.sonyericsson.com” as well as Java Verified signed?

We have listened very closely to JavaME developers’ opinions and their experiences globally for us to evolve our offering. We are pleased to be able to work with the community to bring about this enhancement today.

Are there any differences between Java Verified Signed and Thawte and VeriSign certificates?

One important item to remember is that the VeriSign and Thawte certificates are not valid for as long a period of time as the UTI certificate. Sony Ericsson will remove the application from PNA when the certificate expires. The Thawte and VeriSign certificates are valid for between 1-3 years depending on the signing certificate you purchase as a developer.

What is the distribution of Thawte and VeriSign certificates compared to Java Verified (UTI certificate) on Sony Ericsson devices?

Sony Ericsson has installed VeriSign and Thawte certificates for many years and it is easy to check the availability of the certificates by looking at the Certificate Management area upon our devices. It is true to say that certain operator customers favour Java Verified certificates (UTI Certificate) above others and request this in branded devices.

But what about the quality of the applications that are not Java Verified?

All applications still have to be tested and pass the UTC (Unified Test Criteria), i.e. the same test criteria which all Java Verified applications have to fulfil. We recognise that it is important to empower the JavaME developer community with greater responsibility to assure that the application meets the UTC.

Will Sony Ericsson still continue to contribute with its UTI partner members and evolve the Java Verified program?

Absolutely, Sony Ericsson continues to be an active member of the Java Verified Program and will continue to bring forward developers requirements to enhance the offerings with our Industry partners.

How can I get my Symbian OS application signed?

The Symbian Signed™ program allows you to test and sign your application.
Read more about Symbian Signed>>
Visit the Symbian Signed website>>

How can I get my Windows Mobile and Panelized applications signed?

Why do I need to submit the application screenshots and application icon?

The screenshots and icon will be used to display your content on the PlayNow™ site, so it is important that these are high quality iimages suitable for end-users to understand your content.

My company/organization is considering developing an application. Can Sony Ericsson review and pre-approve our application idea?

At present only the application that are already developed are accepted.

How can I find out the status of my content after I have submitted it for review?

The status is displayed in the status column next to the application name.

Your submission will be in one of these states:

New: You have entered details of your content and saved it for later at stage 6. It has not yet gone for review.

In Review: Your content is with Sony Ericsson for review.
Requires signing: You must upload a new build of the application which is signed. The old version will be replaced.

Rejected: The content has been rejected and it will not go to the Sony Ericsson sales channels.

Deployed: The application is approved for deployment in Sony Ericsson sales channels.

How long will it take for my application to be processed once it is submitted?

For applications that are accepted, our present goal is 30 days from submission to being available on PlayNow™.

How will I be notified of any status updates related to the review of my application once it is submitted for review?

You can check the status of your submissions at submit.sonyericsson.com

Can I modify the build while it is in review?

At present, yes. But please note that if you change the build in the middle of the review process, the whole review process will start from the beginning again.

Can I remove the application or build that I previously submitted.

Yes. You can remove both individual build(s) and as well as the complete application(s).

What information about my content will be shown in the Sony Ericsson sales channels?

The information you entered during the submission process will directly go to the Sony Ericsson sales channels. So we advise you to provide accurate, precise information about your content, which is suitable for potential customers to read.

Can I submit more than one build for a same phone model?

No. You can only submit one build per phone model.

My application has different builds for different phone models and for different regions. How can I submit the different builds?

The submission system allows you to upload more than one build for the same application. However submission system doesn’t allow more than one build for the same phone model. The submission site will help you resolve any conflicts if you do submit more than one build for a particular phone.

Can I submit any other type of content like ringtones / graphics / videos / music / themes?

At present we accept only applications and games

Will content prices always be in EUR or shown in local currency?

Content price is shown in the local currency.

Is English language mandatory for my application?

Your application can support as many languages as you wish. English must be provided, however, as all the communication during the submission and review will be in English.

If I have a question about my submission, how do I get in touch with Sony Ericsson?

Please send the questions to submission-support@submit.sonyericsson.com

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