Sell It

Sell your content with Sony Ericsson and PlayNow™ arena

No charge to submit your applications and games
No annual fees
Java™ ME, Symbian native (S60 5th Edition) and Windows Mobile® content
Distribution in up to 70 markets
Earn 70% of net revenue from sales
Open to all Developer World members

Upload your content now at submit.sonyericsson.com>>

From Code to Cash with Sony Ericsson

Sony Ericsson operates two established channels to market, PlayNow™ arena and Fun & Downloads. Together, they provide you with a market opportunity of over 200 million phones in 70 countries.

Submit.sonyericsson.com is a portal where you can submit applications, games and XPERIA Panels to these channels. Submission is free of charge and there is no need to sign (e.g. Java Verified) your content until you know it has been accepted. Successful content will be on sale within 30 days.

PlayNow™ arena

Launched in 2008, PlayNow™ arena offers a complete multimedia experience. End-users can access a full range of free and premium content via their mobile phone (over-the-air) or computer (website) including games, ringtones, themes, wallpapers, movies, full-track DRM-free music and TrackID™ charts.

PlayNow™ arena features games and applications in the main menu, making it easy for consumers to find and buy your content.

Market Reach

As at September 2009 PlayNow arena www.playnow-arena.com is available in 19 countries and is compatible with 78 Sony Ericsson phone models, which equates to over 25 million potential customers for your application. The service platform will roll out to further markets and models during 2009. When you submit your content, you can select which phones you support and in which countries you wish your application to be available.

Fun & Downloads

Sony Ericsson’s other services platform, Fun & Downloads www.sonyericsson.com/fun, was launched in 2003. It offers mobile phone content including ringtones, wallpapers, themes, games and applications and reaches over 200 million phones in 70 markets.

Free and Premium Content

PlayNow™ arena supports both free and paid-for content. You can select from 20 price categories to set the appropriate price for your application. The platform supports both premium SMS and credit card for the lower price categories. Higher value payment is via credit card. Sony Ericsson manages all operator and credit card processing charges. Premium SMS is by far the most popular way of paying for content. Because premium SMS rates and regulation vary by market, we advise you to check the availability and rates for the markets in which you want to sell.

Fun & Downloads offers free content in all 70 markets and paid-for content via premium SMS in 34 markets (as at September 2009).

Business Model

There is no submission fee or annual charge for the service. For premium content (end user pays to download) you receive 70% of net revenue from sales, after taxes, service charges and so on. You can also distribute free content. Other business models such as subscription are also possible, subject to further terms and conditions.

Read the full terms and conditions for submission and distribution>>

Content Types

You can submit the following types of content:

Java ME (Sony Ericsson JP-6 and above; Symbian SJP 5.0.0)
Symbian^1 (S60 5th Edition) native
Windows Mobile®
- XPERIA™ Panels, including native, Flash, Java and HTML Panels created using new Panelizer tools
- Windows Mobile native applications.

The Windows Mobile category was added in September 2009 following the launch of the XPERIA™ X2 phone. Like the XPERIA™ X1, the X2 includes Sony Ericsson’s unique Panels interface which makes it easy for users to download and access applications. We strongly recommend that you use the simple Panelizer tools to convert your content Panel format.

Read the XPERIA™ Panels FAQ>>
Read more about the Panel SDK for X2>>

Submission Process

Your Developer World username and password allows you to access the submission site at submit.sonyericsson.com. At the site you can submit your content and track its progress.

Content submission process

To submit content, you need to be a legally registered company or entity. This is required for payment processing and tax (VAT) reasons. We regret that we cannot accept submissions from private individuals.

Before you submit your content:

Verify that your content meets the Content Submission & Quality Guidelines which cover formats, business model and so on
Verify that your content meets the Content Policy & Guidelines which cover acceptable and unacceptable material within your content

When you submit your content you will need to:

Agree to the legal terms and conditions for application submission and distribution
Select Application, Game or Panel and the category that best suits your content (for example: Sports)
Provide the content itself (.jar/.jad, .sis/.sisx, .cab file), its icon and screenshots. English language must be included.
Select the price band for your content, or make it free (no cost to the user, no revenue to you)
Select which category best suits your content (for example: Sports)
Select the supported languages and the countries in which you want to sell your content
Select the phones on which your content is supported. If your content demands a particular screen size or feature such as GPS, you can use the Phone Gallery to help you.

Next, Sony Ericsson will review your application. The review criteria include:

Compliance with Sony Ericsson Content Policy & Guidelines.
Assessment of application quality
Review of the supplied materials
Relevance to the portfolio of content. For example, a clever new idea or interesting niche application is more relevant than an application that is very similar to something already available on PlayNow™ arena.

After review, your application is be accepted or rejected. To check the status of your application, please visit the submission portal.

If your application is rejected, Sony Ericsson will provide a reason, but regrettably the decision is final and we cannot enter in to further correspondence on the matter. You may be able to make changes based on the feedback and re-submit your application later on. Alternatively, we suggest that you consider www.getjar.com to distribute your application.

If your application is accepted but not signed, the following applies;

For Java ME applications*
A) that do not use any permissions – no signing needed
B) that use permissions – signing through JavaVerified or VeriSign or Thawte certificates.
For Symbian applications
Signing through Express Signed or Certified Signed
For Windows Mobile
Microsoft Application Certification Program or XPERIA™ Panel certification.

*Please note that all Java ME applications shall pass the Unified Testing Criteria. It is the responsibility of the submitter to assure this, either through self-testing or via a test house.

GetJar

GetJar is a major distributor of mobile applications, covering Java, Symbian, Windows Mobile® and other platforms.
GetJar Apps is a popular free application available from PlayNow™ arena. It runs on the phone and automatically suggests new and popular applications from GetJars’s extensive catalog. Users can also search and browse.

More information: