Fun & Downloads is a Sony Ericsson web portal and WAP service, offering Sony Ericsson mobile phone users high-quality content for download. It showcases a selection of first-class content from Sony Ericsson and partners with whom we have distribution agreements. The objective is to promote the use of the phone and give end-users a rich experience which in turn will contribute to increased sales.

 

Focusing on fun and entertainment, the content offering on Fun & Downloads includes ringtones, images, video clips, wallpapers, themes, animated content and games for a wide range of Java ME platform Sony Ericsson phones.

 

Fun & Downloads content varies by geographical region and country, with a mix of branded, premium and free downloads, as well as on-line tools and services. 

 

 

Premium SMS billing currently runs in around 30 markets and consumers can purchase content for their Sony Ericsson phones via WAP with the introduction of mobile billing in selected markets. Free content is also available through the WAP service. Credit card billing facilitates sales of higher value content.

 

Supporting your business
As Fun & Downloads content is tailored to local markets through negotiated partnerships and pro-active management, this enables you to benefit from offering products that best suit a specific market. This increases the value delivered to the end-user as well as securing loyalty and repeat purchase. And as partner content is co-branded, your company and products gain added exposure.

 

The requirements for Fun & Downloads content includes the support for English, French, Italian, German and Spanish languages as well as the passing of Sony Ericsson due diligence and legal checks. In the case of Java ME applications and games, JavaVerified testing and certification is a necessity.

 

All traffic through the web site and WAP service is monitored, and statistics such as number of downloads per phone model and top five best-sellers help refining the content offering over time.