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Business opportunities
Get on the fast track from mind to market
Sony Ericsson integrates applications and content into every mobile phone offering. Our broad portfolio of phones ranging from mass-market models to feature-packed smartphones, enabling business productivity, imaging, advanced 3D gaming, mobile music and multimedia communication, is the perfect starting point for any developer's business. Joining Sony Ericsson Developer World means that developers have the opportunity to be part of the total Sony Ericsson offering at different levels of interaction. Below are brief descriptions of these different opportunities:
 Non-Sony Ericsson channels
Sony Ericsson collaborates with key operators to ensure that they offer an attractive portfolio of applications and content available for end-users to download through the operator's own web portal to Sony Ericsson mobile phones. We also work with many independent software vendors and publishers who have their own portals and distribution channels. Sony Ericsson Application Shop The Sony Ericsson Application Shop, powered by Motricity, offers end-users a wide range of Symbian OS™ based applications for Sony Ericsson smartphones and has rapidly become the primary website for Sony Ericsson smartphone customers to buy exciting and value-added applications. Both credit card and over-the-air billing makes transactions secure and easy to manage. The Sony Ericsson Application Shop is open to any third-party developer having passed Symbian Signed application testing. You can read more about how to get your applications into the Sony Ericsson Application Shop here>>
CD/Memory Stick PRO Duo
CDs or Memory Stick™ PRO Duos preloaded with applications, content and other utilities are sometimes distributed with Sony Ericsson phones at commercial launch. Only a few applications end up on these preloaded media with the main criteria for these applications being truly global appeal, best-in-class and value-adding to the total package. Sony Ericsson will approach developers with successful applications already in the market from time-to-time with regards to these opportunities. Preloaded on Sony Ericsson phones
To have applications or content embedded directly on a Sony Ericsson phone when it ships is an opportunity available to a very select few. Usually it is long-time partners of Sony Ericsson who are accustomed to being a part of the development process and working with very early hardware and many software versions. There are rare occasions where Sony Ericsson will approach new partners for embedded opportunities and most of these contacts will be initiated through Sony Ericsson Developer World. |
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