Sony Ericsson Application Shop - Introduction
Sony Ericsson has formed a mobile application and content partnership with Handango, a leading publisher and distributor of mobile software, to increase the sale of 3rd party developers' mobile applications. Through this partnership, Handango now provides the services that run the online Application Shop for Sony Ericsson.
The Sony Ericsson Application Shop is an effort to offer end-users a wide range of value-adding applications for Sony Ericsson high-end phones in one easy-to-find place. The selection of applications is the widest possible to offer a lot of choice to the users. Both credit card and over-the-air billing is in place to make the transactions secure and easy to manage.
Applications developed in C++, pJava, J2ME and Visual Basic can be submitted to this shop, giving all developers for Sony Ericsson phones an effective go-to-market channel. To be able to sell your applications in the Sony Ericsson Application Shop, you have to be a member of the Handango Software Partner Program.
The developer signs a distribution agreement directly with Handango, and receives the benefit of Sony Ericsson marketing the Application Shop along with its third-party applications towards consumers. Handango retains less than 30% of the revenues (excluding taxes) from software products sold through the Sony Ericsson Application Shop. Should there are no sales generated from your application, nobody earns anything. As a developer, you have nothing to lose.
Sony Ericsson has seen P800 application sales soar since launching the Sony Ericsson Application Shop in March 2003. Since then, P800 users have consistently bought more software per purchased phone than any other wireless device user, and in the 2nd quarter of 2003, the P800 was the phone generating most new software according to sales reports from the entire network of sites built on the Handango Application Management and Provisioning Platform (AMPP).
Sony Ericsson and Handango now also provide Top Downloads for the Sony Ericsson P800, P802 and P900 smartphones. End-users are able to use an on-device software catalog provided by Handango together with an over-the-air download client developed in conjunction with one of the members of Sony Ericsson Developer World, an Italian developer by the name of Bitween. Using Top Downloads, users can find, download and buy Symbian OS applications directly from their phone.
Provided you have a useful or fun application, you can count on increased revenue by having your products available through the Sony Ericsson Application Shop.
Read more about how to become a Handango Software Partner >>
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