You know as much as we do about the importance of mobile phones in daily life. This year it's estimated that around 2,200,000,000 people have mobile access worldwide. From baby-boomers, tech-centred teens to gadget-focused business people, mobile phones do much more than let everyone talk to each other. Consumers expect the very latest and want content that uniquely personlize their own phone. This year's categories reflect this, so click on one to find out more.

  • productivity button
    Being
    Productive
  • green button
    Going Green
  • in-car button
    In-car
    Applications
  • entertainment button
    It's all about the
    Entertainment
  • lifestyle button
    Lifestyle
    Choice
  • themes button
    Themes &
    Graphics
  • xperia button
    XPERIA™ Panels

It’s all about doing your bit for the environment; people like things to be made easy for them, and that’s where mobiles come in. Help people keep track of their carbon footprints, source that new must-have green product, or make their phone more environmentally friendly by saving power. Whatever your idea, share your thoughts and applications.

Using your phone responsibly in your car is what this category is all about. When you’re waiting to pick someone up or are parked, how about content that lets you use the car's steering wheel to control a game? Or that lets you make and receive calls responsibly? If you’ve developed anything you feel optimizes a person’s in-car experience, let us know about it.

Here we’re looking for that next big thing in mobile entertainment to keep everyone amused. The scope includes imaging, video, games, music, audio files, web surfing and anything else you can think of. Simply insert your idea here.

The Xperia Panels category is now open for submissions until January 30, 2009, giving you more time to get creative. In this category we challenge you to create XPERIA™ Panels for the Sony Ericsson X1 phone using new tools from Sony Ericsson Developer World. Nine XPERIA Panels are displayed at once on the X1's touchscreen and they expand to show a group of short-cuts, whole applications, web services or whatever your imagination comes up with. Download the tools using the the Windows Mobile Docs & Tools tab below. Read more about the XPERIA X1>>

When you're on the move it's important to be able to take your office with you. This is more that just your traditional smartphone - it's email, web, document editing on the move, or whatever else you've developed that you think fits the category. Surprise us.

People depend on their phones in everyday life for many reasons – to catch up with family, to keep a record of their fitness goals, to buy something when they’re on the move or look up a word they forgot in French. People need more content to fit with their lifestyles – and that’s where you come in. Enter your idea here.

Develop content that makes it easier for the design and mobile worlds to sync up. The aim here is to stretch boundaries and wow people. It could be a new use of Adobe Flash Lite in themes and graphics, or tools that makes it easier for consumers to access these cool graphics. You can find advice, guidelines and the Themes Creator tool on Sony Ericsson Developer World, use the tab in the bottom navigation.